The Importance of Quality Over Quantity on Social

Social media is booming with content that is updated continuously throughout the day. To many, the feeling of having multitudes of content classifies as quality. In reality, it is better to have little content with high quality then mass amounts of content with little quality. You must look at the quality of the work, not the quantity. 

So how does one make quality work you ask? Well, here are some helpful tips how this can be done.

1. Care. Nothing can be perceived more as quality content then something that was produced with care. When you care about something, it is valuable to you. When your content is valuable to you, it is more possible that this content will be of value to other users or followers that you may have. Therefore, when on social take time to read over content before re-tweeting and sharing in their completeness to ensure that it is something you find value in that you think will help others as well. When writing content yourself, take the time to look over, proof-read and think about what you are creating to create meaningful content instead of “filler” content.

2. Prioritize. Instead of rambling on Twitter or Facebook your wonderful (yet sometimes unfiltered thoughts), put thought and prioritization into what you are posting so that the correct messages will reach the correct audience at the right time. If you are in the job application process you wouldn’t want employers searching your pages and finding nothing but unprofessional re-tweets, comments, etc. Of course you want to showcase your personality with a personal flare, but keep your content current and as professional as possible to achieve the results you are looking for.

3. Take time. Take the time to sit down and write if you enjoy blogging. Take the time to research articles or information you would like to share if you are trying to reach an influencer. When you demonstrate that you put time and effort into what you are producing on social media you will also illustrate that your character does the same thing in real life situations. Basically, put your best foot forward and always showcase yourself online as you would like to be perceived in real life. You do not ramble about as many topics as possible just to look impressive in real life, such as an interview, so why do it online? Stay focused, stay concise, stay qualified.



How to Express Yourself Professionally

“Insist on yourself; never imitate. Your own gift you can offer with the cumulative force of a whole life’s cultivation, but of the adopted talent of another, you have only an extemporaneous, half possession.” -Ralph Waldo Emerson

Standing out in a crowd isn’t a bad thing. Standing out professionally is even better. The struggle is doing it correctly, professionally and in a respectful manner.

One of the best tricks I have learned is to walk with confidence. There is no better way to stand out than spotting someone with the utmost confidence. Whether that is walking with stride, sitting up straight or perfecting that perfect hair-do with a smile, your confidence will show and be recognized by others.

In  a study on communication by Albert Mehrabian of UCLA, the effects of the verbal, vocal and visual components on the impact of a person’s message while within an interview were measured. The study “…found that the verbal component – the actual words – only represented 7% of the effect on the message’s impact. The vocal component, or the tone and intonation of voice, was much greater, at 38%. The greatest effect on the message, however, was the visual: what the person’s body is doing and saying while the words are being spoken. It represented 55% of the impact of the person’s message.” With that point, it is vital to be aware of your body language to show the confidence you wish others to perceive.


Secondly, be true to what you believe. You will impress a large audience of individuals by voicing your opinions strongly and staying true to them throughout your career. Do not belittle other’s opinions, rather, give your own personal insight and feedback as to ways that these ideas could be collaborated on. Have a strong mind and an even stronger belief that what you believe in is important, and what other’s believe in is of equal importance. After all, two greats minds are always better than one.

Next, always be timely. This means no matter where you are going, whether it is an interview, to your place of work, a meeting, work or social event, be. on. time. It is amazing how many individuals do not prioritize this concept because many employers will penalize you in some way by lack of concern shown when you are not physically or emotionally present when you are needed.

In the words of my late hockey coach, “If you are on time, you’re late.” Words never spoken so true. Demonstrate your care and concern for everything you do simply by arriving 5 minutes early to wherever it is you need to be. You will be pleasantly surprised of the number of positive things that will happen to you due to that one small gesture (which goes miles!).


Di Meglio, Francesca. “Showing Confidence at the Interview.” 15 May 2009.


Graduation: Tips to Prepare

With graduation around the corner comes many emotions: fear, happiness, excitement, sadness, fulfillment, to name a few. To prepare yourself for the big day, keep in mind some of these tips!

Finish Strong. It is important to not fall down the “senior slide.” The last few months of school are just as important as the first ones. Take your studies seriously. You are there for a reason, right? Take pride in the accomplishments that you have made and the biggest one you are about to accomplish: graduating! Ace those final exams, complete projects and manage your workload appropriately.

Make time for fun. Even though you should keep up your great school work, there is always wiggle room for a little fun. Do some things you wish you accomplished but never had the chance to yet, make some memories and allow adequate time for your social life. You only college once, so enjoy your last minutes with minimal stress.

Be prepared. The real world can be a scary place. Do your research and get into the mindset that you, yourself and I will be entering a world of new responsibilities. You can do it, and adjustments always take time. You are about to enter a new phase in your life so cherish the old and in with the new.

Create a plan. If you have not done so already, start applying to jobs or graduate schools or programs that are appropriate to your next stage in life. Part of your stress may come with the fear of the unknown. Eliminating some of that fear can be done by getting a job, apartment, or any milestone that puts your mind a little at ease. It is a crazy ride out there, and you are just getting going!

How to Overcome Your Interview Fears

If you are an upcoming college graduate, like myself, you may be entering the anxiety filled phase of your life with the realization that it is time for the real world, which to many means it is time to get a job. Yes, a job, which also means it is time to confront your friend, the interview. To comfort and ease some of your pain, I have compiled a list to help crash, crumble and erase any fear you may have to ensure you the best chance of success to land the job of your choosing.

Tip #1: Have a solid resume. List out your most important jobs and attributes concisely onto one page so that it is easily readable and quick to navigate. Use bold fonts for headers, and no smaller than the font size of 10 to ensure that your information will fit and can be seen. Specialize it to the job you are interviewing for to showcase your talents and accomplishments that will help you in your fight to the finish. If the job entails a more creative aspect, have a jazzed up version of your resume on hand to give to the individual interviewing you to leave a longer lasting impression proving you have gone the extra mile to showcase your talents. Anything you can do to leave a great and longer impression will only help you in the long run.

Tip #2: Do your research. A lot of anxiety from interviews comes from fearing what they may ask you. Treat your interview like an exam. If you have spent adequate time preparing and emerging yourself in the subject, your confidence level will go up and in turn, your fear and anxieties will go down. There are plenty of databases, resources and books of questions and answers that you can study from to prepare. Also, grab a willing friend to mock interview with before your big day. Be confident in what you know and walk in proudly equipped with a smile and a firm handshake.

Tip #3: Don’t be afraid to ask questions. Your interview is not supposed to be a trial, it is a human conversation with one or more individuals just like yourself. Show interest in what they do by asking things such as, “What is the favorite part of your job?”, “How long have you worked here for?”,  “What interested you in the business/company?.” Not only will this showcase your general care in the conversation, it will show that you are willing to communicate and put yourself out there to create the conversation to learn about individuals in a more personal manner. Find topics or interests you have in common and stem interaction from them while remembering not to stray too far off topic.

Tip #4: Come physically prepared. Get your sleep, shower, dress professionally and walk and sit up straight with confidence. Give a good first impression of yourself. Nothing is illustrated worse to an employer if you come looking like you rolled out of bed, or with a bad attitude. Show that you took the time to prepare yourself for the day and that the interview matters to you. It will do you wonders.

According to wise man Benjamin Franklin, “The definition of insanity is doing the same thing over and over and expecting different results.” With that in mind, it would be insane to expect a job to be handed to you without putting in the work. With work comes results. Never give up and learn from mistakes. Life is a process and you improve as you go. Before you know it you will be an interviewing pro. Good luck!

Quick Tips for Facebook Success

Whether you are promoting for a brand, client or yourself, these quick tips can help you get on track with some Facebook success!

Post human content. Create content that a user finds value in. This can be in the form of humor, inspiration or personal opinions and comments. The more content you make personal, the more genuine and authentic responses and interactions you will receive from your audience.

Post at optimal times. According to studies, the optimal times to post on Facebook occurs on weekdays, 6-8am (for those morning coffee lovers) and 2-5pm (for the student body and the rest of us who love sleep). When posting at these times you are optimizing your viewing audience which maximizes your chances of getting your content seen. If you are targeting the late night crowd, for example, pizza lovers at 1am, adjust your posting time appropriately. Again, knowing your audience is key here.

Don’t be greedy. To show there is a human behind that screen, make sure to share, comment on and like content other than just your own. Join groups, like appropriate pages and make yourself seen as an individual or brand that puts time into others as well as yourself. A greedy person is not fun to be around, so a greedy profile spammed with self loving is just as bad.

Post sparingly. A lot of individuals may think that more content is good content. False. Less is more in the case of Facebook. While Twitter’s home feed is constantly changing and cycling through information, content on Facebook tends to remain more static. If you wish to harness a good following base, blowing up their home feeds is never a good idea. So, post moderately but with interesting content and stay active in the form of responses and conversation. This way, you will show you are available and constant, but not in their face.



6 Ways to Make Your Brand Stand Out on Facebook

Millions of users immerse themselves online each day, whether it is to check an email, catch up on their latest shows or do what we all do, spend hours on our dearest friends: social networks.

According to recent survey findings as stated by the Pew Research Center, Facebook is “… the dominant social networking platform, used by 57% of all American adults and 73% of all those ages 12-17.  Adult Facebook use is intensifying: 64% of Facebook users visit the site on a daily basis, up from 51% of users who were daily users in 2010.”

With an astounding amount of users in your reach, it is important as a brand to stand out among the masses and utilize the free resources that are in front of you.

How  you reach these audiences and stand out on this platform is a process, so here it is from my experience to you, plain and simple:

1. Create an Account: To many, this is a “ah..duh” moment, but you would be surprised at the number of brands and businesses that do not take advantage of this form of free marketing. Creating an account makes you a public entity that individuals can follow, like, and communicate with. Being available to your audience makes you more valid, trustworthy and accountable.

2. Develop a Plan: Do not go into social media blindsided, especially Facebook. Create and outline a plan of how you want to showcase yourself online. Pick professional images to use as your profile picture to establish a picture with a name, whether that is a person, a brand identifiable image or a logo. Update your brand description and fill out details such as your location and contact information so that individuals can easily navigate your page and contact you when and if needed.  Finally, make specific goals to follow before you face social head on and specifically plan out how you will achieve those goals in a set timeline form. (i.e. We want 40 likes in 3 months, 2 posts every 4 days, etc.)

3. Create Content: Before adding friends or asking individuals to like your brand, have some content generated upon your page so that it is not “bare-boned.” Add some images, quotes, brand updates etc. to give an individual an initial feel of what you would be offering them if they liked your page. Ex: If you are promoting coupons, post several coupons from various outlets to garner interest among a broader audience.

4. Build Your Audience: Start with either friends or personal connections that you have. Chances are if they help you, you will either help them in the future or have helped them in the past. Send a simple message to them explaining your brand, what you would like to accomplish, and why they should like and invest their time into your brand and page. Also, within a page, Facebook gives you the option to invite friends as well to build your audience base. Take advantage of this! In order to be noticed buy others, you will have to build this foundation first and well.

5. Maintain Consistency: Show your audience that you are here for the right reasons and simply didn’t just create an account and walk away. Consistency can be made by simply posting something weekly, as long as it keeps coming. You may ask yourself, how do I have time to constantly be creating content? There are resources out there that are extremely helpful and insanely easy to use. Some of these resources include HootSuite and TweetDeck. These tools allow you to keep track of numerous feeds such as who is talking about you and who is directly talking to you. It also allows you to track analytics of your posts and the traction they receive. Another great feature is the ability to schedule your posts. This means that if you have a busy day of work coming up or you wish you target the late night FB crowd, you can manually schedule messages to go out on any day, at any time without physically making posts in real time. So easy, so fast, so convenient. Who wouldn’t love that?

6. Have fun: Finally, once you master the mechanics and have a growing following base, it is now time to embrace yourself to the fullest. Show a humanized side to your brand through images or interesting articles, be genuine and think outside of the box. Stay true to your brand’s social goals but never be afraid to keep your audience guessing!


Pew Research Center via

The Importance of Brand Online Presence

Whether you are the small start up company on the block or a thriving and booming business in the middle of Chicago, the secret behind your success may greatly lie in the hands of your social presence. Although many individuals either A, don’t know the workings of these social feeds, or B, have no time or desire to learn how to navigate and thrive on them, it all comes down to one thing: it is important and needed.

Here’s why. 

Think of it this way. Would you trust, invest time in or respect an individual that did not make an effort to connect with you on some personal level? To many, that answer is a big no. Well, in today’s age of technology, this goes for brands as well. People want to feel connected to what they are spending their time on and investing their money in.

With that said, people are busy creatures. Create content that will attract their attention instead of glossing over. Places like Twitter have a huge turnaround rate for content, so master your headlines, add some graphics and be genuine!

Being genuine also means your brand needs to be human. Accounts should be made that exemplify human characteristics and traits without pushing strictly business. Of course you want to let your audience know who you are, what you are about, etc. as a brand, but selling to your audience gets you nowhere.

Honestly, who enjoys being spammed online, let alone on their personal social outlets. I know I don’t and the beauty of it is that the “Unfollow” or Unlike” button is only one short click away. Don’t give your following community the reason to think twice about that button. Think of what you would like to see as a user and professionally convert that to your brand’s presence.

Social has an enormous presence among today’s population, so being present on outlets such as Facebook, Twitter and Google+ not only will help you gain relationships with your customers, it will allow you to gain valuable feedback from them as well. Interacting through comments or messages, blog chats, forums and other modes of communication provides you essentially free marketing feedback and marketing in general. What better feedback can you receive then from real customers, on their real profiles, in real time. Cherish and nurture those initial relationships so those individuals will also spread the awareness of your brand while staying loyal to your side.

The web is a magical thing, go master it!



7 Reasons to Embrace Online Culture (Social Media) Infographic via

Marketing Tweaks By Creative Minds

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